Let the object lead
Large product imagery, restrained typography, and generous space keep attention on the controller’s physical character.
SLAB.
A little more hands-on. A creative controller brought to life through imagery, motion, and play.
Self-initiated studio concept. SLAB 01 is imagined hardware, presented through AI-generated product imagery, film, and an interactive website. The browser demonstrations are simulated; nothing is for sale.
Our contribution
Product identity, visual direction, motion, and interactive website design.
The experience
A scroll-controlled assembly sequence, material studies, film, and playable keys with a rotary dial.
01 / The thinking
Make digital work feel physical.
Eleven keys. One dial. SLAB 01 turns everyday creative gestures into an imagined physical object. Scroll to assemble it, explore the materials, and try the simulated keys and sound.
Get a feel for it.
Assemble the controller as you scroll, explore its materials, and try the keys. The complete experience lives on the dedicated SLAB website.
Visit SLAB website
Explore the design decisions
Give motion a purpose
Scrolling explains assembly and materials. Direct position controls, a motion pause, and reduced-motion support give visitors control.
Make room to play
Playable keys, workflow tabs, and an adjustable dial turn a product study into an experience. Sound starts off, and simulated actions are clearly labeled.
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