Respect the existing identity
The organization’s established visual identity supplies continuity while the page layout is reconsidered.
ZOA
An uncommissioned homepage preview for ZOA. Form & Matter has not been hired; confirmation is pending.
We built this preview independently while awaiting confirmation from ZOA. ZOA has not hired Form & Matter. This is an exploratory proposal, not an approved or finished website.
01 / The thinking
A clearer front door.
The homepage proposal brings ZOA’s message, current content, and ways to get involved into a clearer order. Its existing roundel and navy, red, and white palette provide continuity.
Explore the design decisions
Prioritize the opening view
The first screen establishes a clear visual order for the brand, main message, and supporting content.
Design for editorial content
A structured homepage gives public information and organizational updates a legible place to live.
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