A sturdy visual center
The compact wordmark provides a consistent anchor from a small membership card to a large poster.
Rivet
Strength with an independent spirit.
rivet
EVERY BODY WELCOME.
SHOW UP.
GET INTO IT.
GO AGAIN.
EVERY BODY WELCOME.
rivet↗MEMBER PASS
MAKE YOURSELF STRONGER.
MAKE YOURSELF STRONGER.
Self-initiated studio concept. This is not commissioned client work. All graphic artwork is created with native typography and CSS.
01 The thinking
Make showing up feel like belonging.
Rivet imagines a training studio where showing up matters more than showing off. The brief was to create a confident, approachable identity without intimidating fitness imagery or unrealistic promises.
A sturdy wordmark and acid-yellow palette give the concept energy. Direct copy keeps the voice grounded, while the visual system extends into posters, member passes, and a proposed class-booking experience.
RIVET / POSTER SERIESYour pace.
Your people.
Your move.
Your people.
Your move.
Independent training. Every body welcome.
RIVET / MEMBER EXPERIENCESee you
at the
next one.
at the
next one.
A recognizable system for studio communications and the proposed booking journey.
Explore the design decisions
Energy with a purpose
The high-contrast yellow and black palette makes the identity legible and gives important messages immediate presence.
A welcoming voice
The language focuses on participation and consistency, helping the studio concept feel open to different starting points.
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